This trend highlights innovative alternatives, such as plant-based products, hybrid products, cost reduction, and creative combinations that combine taste, nutritional performance, and carbon footprint control to appeal to an ever-wider audience.

Less sugar, fat, and salt; more protein, fiber, and health benefits: that's the goal of this trend! It rethinks recipes to meet the expectations of consumers who are concerned about their well-being while still enjoying (always!) what's on their plate.

Sustainability, food transition, reduced carbon footprint, upcycling, and waste reduction: here, every ingredient has meaning. This movement reflects a way of eating that respects the planet and everything that lives on it, without sacrificing quality or taste.

Make way for pleasure! We celebrate the taste experience with original creations, seductive textures, premium ingredients, and inspiration from tradition and heritage, transforming every bite into a true discovery!

Reformulation, transparency, simplification, familiar ingredients, less processing... these are the key words of Clean Label. Reducing processes, simplifying ingredient lists and promoting what is perceived as ‘natural’ responds to a growing desire for clarity and trust among consumers.